What does the top of google look like?
How to rank at the top of google? Anyone know ?
This is one of those answers that people give when they haven't properly thought through the question.
It is easy to get seduced by those "get you to the top of google" SEO people or digital agencies.
This is LAZY marketing. It asks people a question which no one in their right mind will want to be seen to answering "no" to.
"Hey - Do you want to get to the top of google?"
"Ummm - No not really..."
Is that ever likely to happen? I don't think so.
Wanting to get to the top of google gets you into an arms race that you can't possibly win.... That is if you are using conventional weapons.
There will always be somebody more stupid (and with more money to spend) than you.
Looking to compete for highly competitive phrases, the average small business owner is up against massive corporates.
Plus getting yourself into the top of google race gets you into a game with google engineers and tech people.
These are some of the smartest people that have ever lived, and they don't publish the rule book.
You are reliant on finding out devious tricks and tips that you can not possible evaluate as truth and usable or just an old wives tale.
The alternative is to invent your own universe.
Instead of trying to get to the top of google for high competition phrases like "management consultant" and "business coach" or whatever, we invented our own universe.
Maybe we can do the same for you?