Where do you end up if you head due east from Florida?
Loren Weisman is a branding strategist and keynote speaker that takes an approach to help people build off the brand of their foundations and not copy the templates of others that do not share a story, a budget or a path that can move them forward.
Resources - stuff we talked about...
Loren talked about constantly talking to THREE types of audience -
1. People who have NO IDEA who you are.
2. People who are familiar with you and have a vague clue what you do and
3. Raving fans