Hope Zvara - A yoga teacher targeting truck drivers.
The normalite way of thinking is to try and work harder and harder than your competitor.
There are loads of tools and software out there to scan for backlinks and reverse engineer what people are doing.
Instead of going on endless fools errands and blind alleys figuring which of these tools to use (and paying for the privilege), Hope Zvara took a different approach.
By the way - the top results for Yoga on YouTube is Yoga with Adrienne. She has almost 4 million subscribers and over 400 videos.
Do you think you can compete with that?
NO I thought not.
What Hope Zvara has done is to take work a bi smarter.
Who is the typical audience for conventional yoga teachers like Adrienne?
Students, semi pro and wanna be semi pro athletes.
Who would benefit from Yoga?
ummm - everybody.
So by dropping all the ritual chanting and other stuff, Hope Zvara has written herself into the Funky Thinkers text book.
(When you get to a stop sign - Instead of drumming your fingers on the dashboard - think of this as a queue to turn your head to the left and the right...)