I could be really cruel and say that if you need a book to tell you how to shake hands and what to say, then you really shouldn't be in business.

But if you are new or young or introvert or whatever, I will give you the benefit of the doubt.

But how many of these authors practice what they preach?

Do a search yourself and tell me where the first face of someone you feel you could pick up the phone to appears in the results.

​I shook my head when I typed in "Business networking" into Amazon.

But first a question - "When was the last time you bought something from a logo?" Or a stock photo ? Or a piece of clip art?

Probably never...

But that's what networking gurus are asking you to do.

When I looked most of the top sellers on Amazon - some written by influential (self appointed) experts - did not feature a smily friendly face that you feel you could talk to.

Try it at home - type "Business networking" into Amazon (or any online book store for that matter) and see what you get?

Why do people think that swirly graphics cut it?

Hello --- It's not 2010 anymore. We aren't impressed by that. This is the age of face to face communication.

​2nd point - I can't 100% guarantee - but I am pretty sure that most of this content will be pretty low level.

But - to BE mass appeal, the content needs to be generic. Stand like this at a networking event. Pour coffee like this.

If you need someone to tell you how to shake hands and conduct yourself in public in a correct manner, you shouldn't really be in business.

It is the goal of most local circuit gurus to get a best selling book on Amazon.

But none of them have stopped to ask themselves "Why?"

Standard titles - sing along at home if you want "Networking tips, tricks, shortcuts, hacks"

We do people think that there is some knowledge that "they" know that "we" don't ?

And that if only we knew that hack or tip or trick, our ticket to the in crowd would be in the post.

​In one request FUNKQUEST episode, we featured a US based divorce lawyer. She said that he standard fee for cases is $500 per hour.

Per book sold on Amazon, she makes about $1.50.

Which would you concentrate on?

PS If you are interested in networking, you should know what a local circuit guru is. Once you do know, you will be able to spot one a mile off at your local events. Here is a link to that episode.

PPS How many books do you need to read (or write) that say "Don't be an idiot?" Here is a link to that episode.

Funky Thinkers YouTube

FUNK filed under

amazon, amazon business networking, business, business networking, business networking on amazon, customer, Funky lp's, networking, networking guru, selling on amazon, top of amazon, top of business networking

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