Sending someone a birthday wish has become as easy as a few thumb swipes. 

If you have issues with self confidence and self worth - (probably caused by social media in the first place) - you can get a brief guilt free dopamine hit - when it is your kids birthdays.

It's easy - tell all your friends that you have a birthday in the house.

They will want to get involved - like people do - but not to actually do anything.

So it goes on - feeding each other dopamine...